Ever since Konga tried to bring the Black Friday culture to Nigeria some 3 years ago with their first Yakata sale, other e-commerce stores have done their best, unsuccessfully, to one-up the online retail giant. Unsuccessfully.
The latest Black Friday attempt by Jumia promised a whooping 45% off a PS4. Like almost every other Nigerian with an email address, I have been bombarded and harassed by several mails from Jumia promising huge savings on Black Friday. I was excited.
I had been looking forward to purchasing a PS4 after I missed the initial Yakata sale by Konga and I waited. Black Friday arrived and I went to Jumia, No PS4 at 45% off. They would be having a flash sale by 4pm.
I waited and I waited. 4pm couldn’t come fast enough. But it did. It did.
I followed the link expected a PS4 that would be priced around 60k (which ironically is the cost price of a PS4 from Amazon ~ $300).
I saw this:
84,300? But how?
Simple, Jumia marked up the selling price so that they could apply a 43% discount to bring the price “down” to 84,300. But they promised 45%. I waited and I saw this.
Someone must have seen their error, and marked the selling price up even further, to achieve the magical “45%”.
Understanding employee work expectations go far beyond those monthly staff meetings catered by Qdoba, participating in passive break room conversations and the countless back and forth emails that solve nothing.
When two out of three Internet users across the world is active on social media, you don’t need much of an introduction to how all pervasive this medium has become in the last decade. The average American spends 2.7 hours every day on social media. Need I go on?
After a particularly gruesome news story — ISIS beheadings, a multicar pileup, a family burnt in their beds during a house fire — I usually get to wondering whether that particular tragic end would be the worst way to go. The surprise, the pain, the fear of impending darkness.
If you’re a small business you likely don’t have the budget to draw prospects to your site with expensive digital ads. Which means you need to be strategic about managing the fundamental pillars of your digital presence. Luckily, it’s not too complicated.