Ever since Konga tried to bring the Black Friday culture to Nigeria some 3 years ago with their first Yakata sale, other e-commerce stores have done their best, unsuccessfully, to one-up the online retail giant. Unsuccessfully.
The latest Black Friday attempt by Jumia promised a whooping 45% off a PS4. Like almost every other Nigerian with an email address, I have been bombarded and harassed by several mails from Jumia promising huge savings on Black Friday. I was excited.
I had been looking forward to purchasing a PS4 after I missed the initial Yakata sale by Konga and I waited. Black Friday arrived and I went to Jumia, No PS4 at 45% off. They would be having a flash sale by 4pm.
I waited and I waited. 4pm couldn’t come fast enough. But it did. It did.
I followed the link expected a PS4 that would be priced around 60k (which ironically is the cost price of a PS4 from Amazon ~ $300).
I saw this:
84,300? But how?
Simple, Jumia marked up the selling price so that they could apply a 43% discount to bring the price “down” to 84,300. But they promised 45%. I waited and I saw this.
Someone must have seen their error, and marked the selling price up even further, to achieve the magical “45%”.
Shame on you Jumia. Shame on you.