Archive for the ‘Business’ tag
The Death of Mobile Signature?
This is one of the painful posts I have had to write in my life, but it is a post that must be written.
In 2004, I started utilising the services of the company to host some of my clients websites. The service was ok. Then it started degrading. As a believer in giving people opportunities, I persisted. After all, this was a young man trying to make a living in this difficult country.
But, it seems Mobile Signature could not manage its success. They expanded. Moved to bigger offices. Employed more personnel. But their service did not improve. Support calls not being answered. Services paid for not activated. Customer care officers just being rude.
Now all contact numbers are switched off. Emails delivered, not replied. Now, am on a man hunt for members of staff of Mobile Signature Ltd. Not to cause them harm, but to find a way of retrieving my domains which are locked in with them. I have lost a number of customers because of their poor lack of service.
Update: removed the name of one of the founding members of the company because he requested I remove it.
Eldee, selling out
Just some days ago, I blogged about Eldee’s clothing line. I visited the site today, and sold out. 50 pieces does go fast. Congrats Eldee.
Oh, and I have got the album.
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Trybe Gear – Too bad not shipping to Nigeria
And to think that Trybe records started in Nigeria. Now Eldee is a “big boy”, his trybe gear is only shipping to US destinations.
16 Business Lessons for Freelancers
Culled from http://designm.ag/freelance/business-lessons/
The vast majority of freelance designers and developers have chosen to embark upon a career as a freelancer because of their interests and abilities that are related to the work that they’re doing. Running a business is just a necessary evil for most of us, rather than being the ultimate focus of an occupational decision. In many cases, the most dreaded duties for a freelancer are those that only deal with the business aspects, such as invoicing, tracking finances and working on taxes.
Regardless of how much we like or dislike the requirements of the business side of our work, running an efficient and legitimate business is essential. While some freelancers have more of an entrepreneurial nature than others, there are plenty of lessons to be learned by all. Whether you freelance part-time or full-time, paying attention to the lessons that you’re learning will drastically improve your chances of success.
A Misleading Ad – The Guy Who Got Rich Quick
We’ve all seen this guy’s ads featured in income opportunity publications. He’s the guy making anywhere from $5,000 to $500,000 in a few days or weeks. He claims he got rich quick with very little effort and only a few brain cells functioning. He attributes this success to a secret plan or product he is willing to sell you for $20 to $30 bucks.
Now let’s step back for a moment and look at this guy’s ad. First of all, his ad is usually a page long. The print is micro- small so he may put as many details of his wonderful life on one page for your enjoyment and envy.
After we hunt down our glasses and settle down to read this fascinating "rags to riches" account we become boggled and googly-eyed with the details. These details usually include how broke he was and how now he and his family are buying Mercedes and BMWs every year and taking exotic vacations they only dreamed about. He usually refers himself as "a little guy" just like you. Therefore his ad is strategically written to strike a cord that adheres to those of us looking for a way out of pending financial doom or the nine-to-five grind.
The guy who got rich quick offers you the "sizzle" without even a glimpse of the steak. This type of advertising is usually called ‘a blind ad’ because we never know what the product is. All we know is that it’s a BIG SECRET plan to riches.
The intention is to ask you to buy something without knowing a thing about it. Well you know it made him rich, don’t you? No you don’t. There is no law against telling stories. There are only laws against misrepresenting products being sold. He doesn’t say anything about the product except that it’s a money- making plan. As long as it is possible that such a plan could make money for someone under some circumstances, the authorities don’t object to it. It makes no difference if the story of the Guy Who Got Rich Quick is total fiction. He’s not asking you to pay anything for the story only the secret plan.
Very often the plan is a book or manual consisting of ways to sell by mail. It probably did make him rich. After all, selling things by mail is what he’s trying to do with his ad.
Most books sold this way do not tell you anything specific about the experiences of the advertiser. He tells you to pick some product, write an ad and take your money to the bank. It’s about as useful as an 8-page manual on how to be a heart surgeon. Never buy anything from a blind ad that doesn’t have a solid money-back guarantee.
The fact is, there are no real "get rich quick" plans. The mail order business takes time and money to launch. The Guy Who Got Rich Quick never tells you what he paid for his full page ad. A full page ad in a national publication can cost anywhere from $600 to $2,500 for a one time buy. He didn’t say that you must advertise consistently to be successful in mail order. He also forgot to mention the cost of paper, postage stamps, office equipment and time required to get your offer delivered.
Those of us who are in business for ourselves know that the only secret to making a profit (or riches) is perseverance, a lot of hard work, good management, good customer service, time and commitment.
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Chris A. Friar is a business reporter and former media relations executive for the largest advertising firm in San Antonio, Texas. Her articles and advertising critiques have appeared in various local, state and national publications including USA Today. Friar is writer/publisher for Home Grown Business News a publication exploring good and bad business opportunties for those who wish to work at home.
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